Ride on the Right Track Campaña de Redes Sociais de Tai Yuan Chiou and Chien Chun Feng

O deseño Ride on the Right Track Campaña de Redes Sociais de Tai Yuan Chiou and Chien Chun Feng é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2023

Ride on the Right Track Campaña de Redes Sociais

de Tai Yuan Chiou and Chien Chun Feng

Cliente: Momentum Bikes

Gañador do A' Design Award de Bronce na Categoría Publicidade

34,302

Gañador de Premio Verificado

Verificar o Estado do Premio para #149139

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Ride on the Right Track Campaña de Redes Sociais

Ride on the Right Track é unha campaña de redes sociais creada para unha marca de bicicletas co obxectivo de promover hábitos diarios sostibles. A campaña emprega ilustracións orgánicas, unha paleta de cores verdes, imaxinaría inspirada en plantas e unha mensaxería próxima para facer a sostibilidade máis accesible. Os contidos inclúen infografías con datos curiosos, adhesivos de historias para Instagram e Facebook, un evento en directo e un filtro para redes sociais. Fomentanse métodos de transporte máis ecolóxicos e a agricultura urbana a través de accións pequenas e sinxelas. O obxectivo é conseguir un impacto colectivo construído a partir das decisións cotiás.

O Recoñecemento

Sobre o A' Design Award de Bronce

Ride on the Right Track Campaña de Redes Sociais gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ride on the Right Track Campaña de Redes Sociais sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ride on the Right Track Campaña de Redes Sociais satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensións e Embalaxe: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Etiquetas: Social Media Campaign, Illustration Design, Eco-friendly, Green
Tecnoloxía de Produción: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Reto de Deseño: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Investigación: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiración: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Duración do Proxecto: The project started in April and ended in May 2022 in North America and Europe.
Fluxo de Operacións: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patentes: Copyrights belong to Momentum Bike, 2023.
Membros do Equipo: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Créditos das Imaxes: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak