Moonshot Cafe Stand Expositivo de Takeshi Yoshida

O deseño Moonshot Cafe Stand Expositivo de Takeshi Yoshida é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2023

Moonshot Cafe Stand Expositivo

de Takeshi Yoshida

Cliente: Takeshi Yoshida

Gañador do A' Design Award de Prata na Categoría Interiorismo

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O Deseño

Sobre Moonshot Cafe Stand Expositivo

Este deseño é para o Pavillón de Xapón no CES 2023, unha das maiores convencións tecnolóxicas do mundo. Está inspirado na simplicidade e a minimización, o concepto fundamental do Zen, co que Xapón sempre estivo vinculado desde tempos antigos. É raro ter unha cafetaría, no canto dun stand expositivo normal nunha convención. O espazo tenta converterse nun oasis onde comeza a interacción. Tamén se centra na transparencia e a amplitude xa que o teito do recinto é baixo. Ademais, conta con moita vexetación, mostrando o respecto ecolóxico, reducindo os residuos e creando unha atmosfera acolledora.

O Recoñecemento

Sobre o A' Design Award de Prata

Moonshot Cafe Stand Expositivo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Moonshot Cafe Stand Expositivo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Moonshot Cafe Stand Expositivo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimensións e Embalaxe: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Etiquetas: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Tecnoloxía de Produción: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Reto de Deseño: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Investigación: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiración: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Duración do Proxecto: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Fluxo de Operacións: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.