Remaking Art Identidade de Marca de Meng Shenhui

O deseño Remaking Art Identidade de Marca de Meng Shenhui é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2024

Remaking Art Identidade de Marca

de Meng Shenhui

Cliente: Shenzhen Chengmei Culture Communication Co., Ltd

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Remaking Art Identidade de Marca

Remaking Art é unha identidade de marca creada para unha empresa de comunicación cultural. O logotipo une as letras iniciais R e A nun símbolo simétrico, conectado por liñas que suxiren un reflexo na auga. Unha liña horizontal lembra unha balanza e consérvase do logotipo anterior para expresar equidade e integridade. O sistema visual emprega liñas para dividir os materiais impresos, os envases e as exposicións de interior, de xeito que se mantén a mesma aparencia en diferentes tamaños e materiais. O deseño transmite simetría, integración e renovación.

O Recoñecemento

Sobre o A' Design Award de Prata

Remaking Art Identidade de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Remaking Art Identidade de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Remaking Art Identidade de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensións e Embalaxe: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Etiquetas: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Tecnoloxía de Produción: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Reto de Deseño: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Investigación: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiración: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Duración do Proxecto: The project started in January 2022 and was completed in Shenzhen in May 2022
Fluxo de Operacións: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Créditos das Imaxes: Copyright：CM Design