Ecohiny Branding de Cansu Dagbagli Ferreira

O deseño Ecohiny Branding de Cansu Dagbagli Ferreira é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2024

Ecohiny Branding

de Cansu Dagbagli Ferreira

Cliente: Cansu Dagbagli Ferreira

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Ecohiny Branding

Pode unha marca de papel hixiénico ser guai e divertida? EcoHiny é 100% bambú orgánico, certificado FSC e tan ecolóxico como sexa posible. O símbolo da marca é un pêxego, as cores e as eleccións tipográficas reflicten o carácter divertido, natural e suave do produto. O obxectivo era diferenciar a marca doutras do mercado mediante o uso dunha paleta de cores única. O ton verde azulado profundo, combinado co pêxego, outorga unha personalidade lúdica, ademais de transmitir un sentido de compromiso ambiental e sustentabilidade. Estas decisións de diseño comunican instantaneamente co grupo de clientes obxectivo e crean un vínculo entre a marca e o cliente.

O Recoñecemento

Sobre o A' Design Award de Prata

Ecohiny Branding gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Ecohiny Branding sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Ecohiny Branding é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensións e Embalaxe: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Etiquetas: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Tecnoloxía de Produción: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Reto de Deseño: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Investigación: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiración: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Duración do Proxecto: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Fluxo de Operacións: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.