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Rongbaohang BMW Interior de Concesionario de Automóbiles de Yixian Chen

O deseño Rongbaohang BMW Interior de Concesionario de Automóbiles de Yixian Chen é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.


PrataInteriorismo· 2024

Rongbaohang BMW Interior de Concesionario de Automóbiles

de Yixian Chen

Cliente: CX Design

Gañador do A' Design Award de Prata na Categoría Interiorismo

24,989

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Cores

O Deseño

Sobre Rongbaohang BMW Interior de Concesionario de Automóbiles

Rongbaohang BMW é un interior de concesionario de automóbiles situado en Tianjin. A distribución segue unha ruta de circulación circular continua. Os teitos do primeiro e do segundo andar están cubertos con paneis de acrílico transparente azul, dispostos de xeito que suxiren traxectorias de condución e ondulacións de auga fluíndo. Estes paneis fan eco dunha paisaxe acuática formada por unha cortina de auga e un estanque. A sustentabilidade guía o proxecto, e o sistema de iluminación foi reconstruído con reixas de madeira colocadas nas fiestras altas. A zona de oficinas reduciuse para que a sala de espera dos clientes puidese ampliarse.

O Recoñecemento

Sobre o A' Design Award de Prata

Rongbaohang BMW Interior de Concesionario de Automóbiles gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Rongbaohang BMW Interior de Concesionario de Automóbiles sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Rongbaohang BMW Interior de Concesionario de Automóbiles é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimensións e Embalaxe
The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Etiquetas
Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Tecnoloxía de Produción
In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Reto de Deseño
Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Investigación
This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiración
The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Duración do Proxecto
The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Fluxo de Operacións
Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patentes
Copyrights belong to Rex Duan, 2023.
Membros do Equipo
Yixian Chen
Créditos das Imaxes
Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.

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