Hand over Hand Identidade de Marca de Yiwen Zhang

O deseño Hand over Hand Identidade de Marca de Yiwen Zhang é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2024

Hand over Hand Identidade de Marca

de Yiwen Zhang

Cliente: Hand over Hand

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Hand over Hand Identidade de Marca

Hand over Hand é unha identidade de marca creada para un provedor de servizos de educación especial. A identidade mantén os elementos debuxados a man da man e do libro do logotipo anterior para preservar a continuidade e a personalidade. Analogue, unha tipografía moderna con curvas suaves e formas de letra de alto contraste, apoia un ton amigable e accesible. Os cortes xeométricos circulares e cadrados crean unha composición equilibrada que reflicte a diversidade rexional e demográfica. O sistema aplícase a redes sociais, páxinas web, libros electrónicos, publicidade exterior, revistas, embalaxes e tarxetas de visita.

O Recoñecemento

Sobre o A' Design Award de Bronce

Hand over Hand Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hand over Hand Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hand over Hand Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensións e Embalaxe: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Etiquetas: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tecnoloxía de Produción: Adobe Creative Suite, Figma as the main development tool for this project.
Reto de Deseño: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Investigación: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiración: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Duración do Proxecto: The project started in July 2023 and finished in Sep 2023, in New York.
Fluxo de Operacións: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Membros do Equipo: Yiwen Zhang - Creative Director, Brand Designer, Content Creator