Gua Gua Xing Qiu Identidade de Marca de Sxdesign

O deseño Gua Gua Xing Qiu Identidade de Marca de Sxdesign é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2024

Gua Gua Xing Qiu Identidade de Marca

de Sxdesign

Cliente: Guangxi Welfare Lottery Issue Center

Gañador do A' Design Award de Ferro na Categoría Gráfico

13,533

Gañador de Premio Verificado

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Cores

O Deseño

Sobre Gua Gua Xing Qiu Identidade de Marca

Gua Gua Xing Qiu é unha identidade de marca creada para actividades promocionais de lotaría instantánea de rasca en China. O logotipo reduce os trazos e axusta a estrutura dos caracteres chineses, de xeito que a lexibilidade se mantén mentres xorde unha sensación de sorpresa ao observalo máis de preto. Os elementos gráficos seguen a linguaxe xeométrica do logotipo e expresan de forma abstracta a área de rascado dun billete de lotaría. A impresión emprega técnicas de alta calidade sobre substratos reciclables. O sistema visual completo retrata un mundo de rasca cheo de diversión para os xogadores máis novos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Gua Gua Xing Qiu Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Gua Gua Xing Qiu Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Gua Gua Xing Qiu Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Dimensións e Embalaxe: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Etiquetas: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Tecnoloxía de Produción: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Reto de Deseño: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Investigación: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Inspiración: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Duración do Proxecto: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Fluxo de Operacións: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Membros do Equipo: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu