O deseño Arts Fund Identidade Visual de Zeyu Wu é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2024

Arts Fund Identidade Visual

de Zeyu Wu

Cliente: Yilin Wang

Gañador do A' Design Award de Prata na Categoría Gráfico

94,979

Gañador de Premio Verificado

Verificar o Estado do Premio para #157359

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Arts Fund Identidade Visual

Arts Fund é un sistema de identidade visual creado para un programa de formación de talento en deseño de personaxes. O deseño combina as letras CUZ con motivos tradicionais da ópera chinesa. Os elementos chineses colócanse xunto ás letras latinas para expresar o intercambio cultural entre Oriente e Occidente. O marco xeral segue o estilo internacionalista suízo, que logo se rompe coas formas das letras CUZ, dando lugar a unha forma que é á vez funcional e posmoderna. O sistema aplícase a carteis, folletos, invitacións e pancartas. O obxectivo é compartir a cultura da ópera chinesa cun público máis novo.

O Recoñecemento

Sobre o A' Design Award de Prata

Arts Fund Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Arts Fund Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Arts Fund Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensións e Embalaxe: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Etiquetas: regional culture，Tangible cultural heritage，Graphic design
Tecnoloxía de Produción: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Reto de Deseño: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Investigación: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiración: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Duración do Proxecto: The project started in Hangzhou in February 2023 and will end in October 2023.
Fluxo de Operacións: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Membros do Equipo: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu