Yuan Li Sheng Huo Deseño de Logotipo de Marca de Fullspeed Network Technologies Hangzhou

O deseño Yuan Li Sheng Huo Deseño de Logotipo de Marca de Fullspeed Network Technologies Hangzhou é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2024

Yuan Li Sheng Huo Deseño de Logotipo de Marca

de Fullspeed Network Technologies Hangzhou

Cliente: Meituan

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Yuan Li Sheng Huo Deseño de Logotipo de Marca

Yuan Li Sheng Huo é un logotipo de marca creado para unha marca de venda polo miúdo que ofrece artigos esenciais diarios de calidade. O logotipo constrúese a partir dun hexágono formado ao cortar triángulos dun cadrado, producindo unha forma que lembra unha caixa capaz de conter muitos obxectos. Os círculos dentro da marca suxiren pequenos planetas e evocan o son do nome da marca. Un laranxa vibrante serve como cor principal, e os caracteres están debuxados con liñas fluídas en ángulos de inclinación consistentes. O logotipo aplícase no packaging dos produtos para reforzar o recoñecemento da marca entre os adultos novos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yuan Li Sheng Huo Deseño de Logotipo de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yuan Li Sheng Huo Deseño de Logotipo de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yuan Li Sheng Huo Deseño de Logotipo de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensións e Embalaxe: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Etiquetas: logo design, vigor, refinement, super symbol, geometric elements
Tecnoloxía de Produción: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Reto de Deseño: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Investigación: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiración: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Duración do Proxecto: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Fluxo de Operacións: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.