China In The Classics Deseño Gráfico Promocional de Zhou Haiwen, Che Shilong and Guo Cheng

O deseño China In The Classics Deseño Gráfico Promocional de Zhou Haiwen, Che Shilong and Guo Cheng é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2024

China In The Classics Deseño Gráfico Promocional

de Zhou Haiwen, Che Shilong and Guo Cheng

Cliente: China Global Television Network Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre China In The Classics Deseño Gráfico Promocional

A China nos Clásicos é un deseño gráfico promocional creado para un programa de televisión sobre os clásicos antigos chineses. Os libros constitúen o tema principal do deseño. Fanse referencias a libros antigos de Oriente e Occidente, incluíndo tiras de bambú chinesas, libros encadernados con fío, pergameos e libros de tapa dura. Estas formas son deconstruídas e reorganizadas en símbolos visuais sinxelos. Os títulos de dez clásicos combínanse coa caligrafía chinesa. A caixa de agasallo emprega papel especial de textura táctil. O deseño axuda a persoas de diferentes contextos culturais a comprender os libros e as historias chinesas.

O Recoñecemento

Sobre o A' Design Award de Bronce

China In The Classics Deseño Gráfico Promocional gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que China In The Classics Deseño Gráfico Promocional sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. China In The Classics Deseño Gráfico Promocional satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensións e Embalaxe: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Etiquetas: China, Classics, Heritage, Culture, Creativity
Tecnoloxía de Produción: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Reto de Deseño: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Investigación: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiración: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Duración do Proxecto: The project started in 2022 in China, and is still promoted and distributed.
Fluxo de Operacións: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Membros do Equipo: Zhou Haiwen, Che Shilong, Guo Cheng
Créditos das Imaxes: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng