C'Est La Vie Boutique Identidade de Marca de Fan Wang

O deseño C'Est La Vie Boutique Identidade de Marca de Fan Wang é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2024

C'Est La Vie Boutique Identidade de Marca

de Fan Wang

Cliente: C'est la vie Boutique

Gañador do A' Design Award de Ferro na Categoría Gráfico

10,603

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Cores

O Deseño

Sobre C'Est La Vie Boutique Identidade de Marca

Book Text: C'est La Vie Boutique é unha identidade de marca creada para unha tenda de moda en Nanjing, China. A tenda reúne marcas de moda chinesas e occidentais en moitas categorías e estilos, polo que o logotipo emprega un estilo de letras mesturadas para expresar esa gama diversa. A árbore sicómoro de Nanjing, un elemento icónico da paisaxe urbana, serve como o principal gráfico de apoio. Ese mesmo elemento tamén se moldeou nunha instalación escultórica xiratoria, cuxa imaxe reflectida e invertida amosa a cidade en constante cambio. O sistema visual transita do plano ao espacial e do estático ao dinámico.

O Recoñecemento

Sobre o A' Design Award de Ferro

C'Est La Vie Boutique Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que C'Est La Vie Boutique Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. C'Est La Vie Boutique Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensións e Embalaxe: The size may vary because there are different types of products.
Etiquetas: Branding
Tecnoloxía de Produción: The realization of the design consists of a variety of materials and techniques.
Reto de Deseño: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Investigación: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiración: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Duración do Proxecto: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Fluxo de Operacións: The store opened in September 2022. Located in Nanjing, China.