Borna Sazegan Identidade de Marca de Doraj Design House

O deseño Borna Sazegan Identidade de Marca de Doraj Design House é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2025

Borna Sazegan Identidade de Marca

de Doraj Design House

Cliente: Doraj Design House

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Borna Sazegan Identidade de Marca

Borna Sazegan é unha identidade de marca creada para unha empresa que constrúe grandes estruturas. A identidade baséase en liñas, inspiradas nas liñas entrecruzadas das estruturas metálicas empregadas na construción. Estas liñas forman figuras de animais nas que se poden apreciar detalles dunha estrutura construtiva. Cada animal leva consigo un significado: o rinoceronte representa o poder e a resistencia, o cabalo a velocidade, o cervo a beleza, e o león lidera o grupo. As cores cálidas e frías da paleta transmiten poder xunto con calma. As ilustracións poden empregarse como detalles illados ou na súa forma completa.

O Recoñecemento

Sobre o A' Design Award de Bronce

Borna Sazegan Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Borna Sazegan Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Borna Sazegan Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimensións e Embalaxe: -
Etiquetas: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Tecnoloxía de Produción: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Reto de Deseño: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Investigación: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiración: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Duración do Proxecto: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Fluxo de Operacións: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patentes: -
Membros do Equipo: Mohammad Roustaei, Amirhossein Paydar
Créditos das Imaxes: -