Boluo Dan Deseño de Logotipo e Marca de Guangzhou Cheung Ying Design Co., Ltd.

O deseño Boluo Dan Deseño de Logotipo e Marca de Guangzhou Cheung Ying Design Co., Ltd. é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2024

Boluo Dan Deseño de Logotipo e Marca

de Guangzhou Cheung Ying Design Co., Ltd.

Cliente: Guangzhou Cheung Ying Design Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Gráfico

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O Deseño

Sobre Boluo Dan Deseño de Logotipo e Marca

Boluo Dan é unha feira de templo milenaria, recoñecida como un dos patrimonios culturais inmateriais nacionales. O logotipo integra elementos simbólicos tradicionais como a arquitectura principal do Templo do Mar do Sur e o carácter chinés Nan, xunto con tótems locais distintivos, estendendo a aplicación artística da marca. Incorpora o concepto filosófico oriental do Ceo redondo e a Terra cadrada, encarnando tanto o encanto tradicional como a esencia contemporánea, promovendo eficazmente a difusión e o desenvolvemento da cultura popular.

O Recoñecemento

Sobre o A' Design Award de Prata

Boluo Dan Deseño de Logotipo e Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Boluo Dan Deseño de Logotipo e Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Boluo Dan Deseño de Logotipo e Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimensións e Embalaxe: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiquetas: Logo, Branding, Visual Identity, Graphic Design
Tecnoloxía de Produción: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Reto de Deseño: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Investigación: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiración: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Duración do Proxecto: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Fluxo de Operacións: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Membros do Equipo: Creative Director: Zhiji Dong
Designer: Lu Gu