Infinite Borders Identidade de Marca de Netease Games Art Design Center

O deseño Infinite Borders Identidade de Marca de Netease Games Art Design Center é un estimado gañador do moi prestixioso 2025 A' Design Award de Ouro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

OuroGráfico· 2025

Infinite Borders Identidade de Marca

de Netease Games Art Design Center

Cliente: NetEase Games

Gañador do A' Design Award de Ouro na Categoría Gráfico

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Cores

O Deseño

Sobre Infinite Borders Identidade de Marca

Infinite Borders é unha identidade de marca para un xogo de estratexia ambientado na era dos Tres Reinos. O gráfico da marca deriva dos caracteres pictográficos do nome e da impresión de cuadrícula propia do xogo de estratexia. O negro, o vermello e o branco, cores populares na dinastía Han, empréganse como cores principais. As pinceladas caligráficas planas serven como elementos auxiliares. Unha tipografía moderna completa un sistema visual sistemático e plano. O deseño aplícase a carteis dixitais, pantallas de interface de usuario e materiais impresos, e pode estenderse a través de distintas canles mantendo a coherencia visual.

O Recoñecemento

Sobre o A' Design Award de Ouro

Infinite Borders Identidade de Marca gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Infinite Borders Identidade de Marca sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Infinite Borders Identidade de Marca crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensións e Embalaxe: -
Etiquetas: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Tecnoloxía de Produción: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Reto de Deseño: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Investigación: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspiración: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Duración do Proxecto: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Fluxo de Operacións: -
Membros do Equipo: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Créditos das Imaxes: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023