Nong Li Envase de Cervexa de China Resources Snow Breweries

O deseño Nong Li Envase de Cervexa de China Resources Snow Breweries é un estimado gañador do moi prestixioso 2025 A' Design Award de Platino na Categoría de Competición Deseño de Envases.

PlatinoEnvases· 2025

Nong Li Envase de Cervexa

de China Resources Snow Breweries

Cliente: China Resources Snow Breweries

Gañador do A' Design Award de Platino na Categoría Envases

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O Deseño

Sobre Nong Li Envase de Cervexa

Nong Li é un deseño de envase de cervexa inspirado na Cultura Yangshao da antiga China. A botella ten a forma do Shuang Er Ni Yu, un recipiente de cerámica con motivos de peixe salamántiga que se empregaba como envase de licor naquela cultura primitiva. A artesanía da cerámica negra combínase cunha forma tradicional de vidro, e a cor escura protexe a cervexa da luz e dos cambios de temperatura. Os patróns xeométricos engaden interese visual e proporcionan un agarre seguro. O tapón ilustra os catro pasos dun antigo ritual chinés do brinde: degustar, ofrecer, responder e corresponder.

O Recoñecemento

Sobre o A' Design Award de Platino

Nong Li Envase de Cervexa gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Nong Li Envase de Cervexa exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Nong Li Envase de Cervexa é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensións e Embalaxe: product dimensions, 355 mm x 355 mm x 120 mm
Etiquetas: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Tecnoloxía de Produción: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Reto de Deseño: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Investigación: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiración: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Duración do Proxecto: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Fluxo de Operacións: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Membros do Equipo: Qiguang Li, Celine Zhou, Yan Yang