Urbaner Estratexia de Marca, Deseño de Envases de Deeeep Creative Lab

O deseño Urbaner Estratexia de Marca, Deseño de Envases de Deeeep Creative Lab é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño Meta, Estratéxico e de Servizos.

PrataServizo· 2025

Urbaner Estratexia de Marca, Deseño de Envases

de Deeeep Creative Lab

Cliente: Deeeep Creative Lab

Gañador do A' Design Award de Prata na Categoría Servizo

103,627

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Cores

O Deseño

Sobre Urbaner Estratexia de Marca, Deseño de Envases

Urbaner é unha estratexia de marca e servizo para un produto de coidado da barba creado para o mercado xaponés. A estratexia abarca a planificación do produto, un sitio web responsivo dunha soa páxina, o envase e unha comunidade en liña. A recortadora emprega un motor e coitelas de aceiro de alto contido en carbono fabricadas no Xapón, e a súa forma compacta permite axustar a barba en calquera momento. O envase combina unha tipografía variada cunha caixa interior sinxela que explica o uso do produto. Urbaner presenta o coidado persoal como unha forma de expresar o estilo propio, e o sitio web guía os visitantes desde o primeiro interese ata a compra.

O Recoñecemento

Sobre o A' Design Award de Prata

Urbaner Estratexia de Marca, Deseño de Envases gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Urbaner Estratexia de Marca, Deseño de Envases sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Urbaner Estratexia de Marca, Deseño de Envases é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensións e Embalaxe: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Etiquetas: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Tecnoloxía de Produción: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Reto de Deseño: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Investigación: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiración: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Duración do Proxecto: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Fluxo de Operacións: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Membros do Equipo: Deeeep Creative LAB
Créditos das Imaxes: Deeeep Creative LAB,URBANER,2024