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Mannay CBE 2020 Stand de Wai Ho Cheung

O deseño Mannay CBE 2020 Stand de Wai Ho Cheung é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Arquitectura, Interiores e Exhibicións de Feiras Comerciais.


FerroFeira Comercial· 2025

Mannay CBE 2020 Stand

de Wai Ho Cheung

Cliente: Shenzhen Mannay Cosmetic Co.

Gañador do A' Design Award de Ferro na Categoría Feira Comercial

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Cores

O Deseño

Sobre Mannay CBE 2020 Stand

Mannay presenta a súa marca Luckinfo na China Beauty Expo de Shanghái cun stand deseñado para destacar a pericia tecnolóxica de Mannay e o atractivo xuvenil de Luckinfo. O stand presenta unha illa central que divide o espazo en dúas seccións, mostrando as materias primas e a artesanía nun lado, e os produtos coloridos de Luckinfo no outro. Diversos efectos de iluminación, cores vibrantes e elementos detallados como luces de neón e cintas transportadoras realzan a exhibición. A distribución garante un fluxo fluído de visitantes, creando unha experiencia atractiva.

O Recoñecemento

Sobre o A' Design Award de Ferro

Mannay CBE 2020 Stand gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Mannay CBE 2020 Stand sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Mannay CBE 2020 Stand é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensións e Embalaxe
Width 6 m x Depth 15 m x Height 4 m
Etiquetas
Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Tecnoloxía de Produción
The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Reto de Deseño
The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Investigación
The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiración
The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Duración do Proxecto
The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Fluxo de Operacións
The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Membros do Equipo
Wai Ho Cheung
Créditos das Imaxes
Simon Zhou

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