De Muros a Marcas Curso Optativo, Libro de Arte de Paul Joshua Martinez Calderon

O deseño De Muros a Marcas Curso Optativo, Libro de Arte de Paul Joshua Martinez Calderon é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Educación, Material Didáctico e Contido Formativo.

BronceEducación· 2025

De Muros a Marcas Curso Optativo, Libro de Arte

de Paul Joshua Martinez Calderon

Gañador do A' Design Award de Bronce na Categoría Educación

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O Deseño

Sobre De Muros a Marcas Curso Optativo, Libro de Arte

De Muros a Marcas é un curso universitario optativo e un libro de arte creados para ensinar aos estudantes de arte e deseño sobre a arte urbana e a súa influencia no deseño contemporáneo. O programa foi desenvolvido con achegas de profesionais do deseño e abrangue perspectivas históricas e contemporáneas, proxectos prácticos e un proxecto final ao longo de quince clases semanais. O libro de arte mide 32 cm por 28 cm e combina ilustracións feitas a man con rotuladores de base alcohólica e pinturas acrílicas con ilustracións dixitais. Diapositivas e modelos imprimibles en formato A4 apoian cada sesión de clase.

O Recoñecemento

Sobre o A' Design Award de Bronce

De Muros a Marcas Curso Optativo, Libro de Arte gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que De Muros a Marcas Curso Optativo, Libro de Arte sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. De Muros a Marcas Curso Optativo, Libro de Arte satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensións e Embalaxe: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Etiquetas: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Tecnoloxía de Produción: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Reto de Deseño: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Investigación: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiración: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Duración do Proxecto: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Fluxo de Operacións: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.