Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería de After Design Living and Space Co.,Ltd.

O deseño Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería de After Design Living and Space Co.,Ltd. é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2025

Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería

de After Design Living and Space Co.,Ltd.

Cliente: After Design Living and Space Company Limited

Gañador do A' Design Award de Prata na Categoría Interiorismo

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O Deseño

Sobre Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería

Geneus DNA e Gatta é un interior comercial multifuncional que combina servizos de probas xenéticas personalizadas cunha cafetería. O nome Gatta provén das catro bases do ADN, A, C, G e T, simbolizando a saúde personalizada. O proxecto ocupa dúas unidades contiguas de 6 por 5 metros, cun total de 60 metros cadrados. Un lado ofrece probas xenéticas, mentres que o outro serve café. O aceiro inoxidable, o policarbonato transparente, as liñas curvas e a iluminación con tiras LED crean unha aparencia futurista. A distribución aberta guía os visitantes da ciencia á comodidade, facendo que as probas resulten menos intimidantes.

O Recoñecemento

Sobre o A' Design Award de Prata

Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Geneus DNA and Gatta Interior de tenda comercial, interior de cafetería é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensións e Embalaxe: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Etiquetas: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Tecnoloxía de Produción: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Reto de Deseño: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Investigación: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiración: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Duración do Proxecto: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Fluxo de Operacións: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patentes: After Design Living and Space Co.,Ltd., 2025
Membros do Equipo: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong