Piggy Express Deseño de Personaxe de Marca de Du Qingyu and Dong Xiuxiu

O deseño Piggy Express Deseño de Personaxe de Marca de Du Qingyu and Dong Xiuxiu é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Piggy Express Deseño de Personaxe de Marca

de Du Qingyu and Dong Xiuxiu

Cliente: Piggy Express Creative Design Team

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Piggy Express Deseño de Personaxe de Marca

Piggy Express é un deseño de personaxe de marca creado para un servizo de transporte con condutor. O personaxe desenvolve a icona do porco do logotipo da marca converténdoa nun simpático compañeiro de viaxe. Un esquema de cores de alta saturación aumenta a visibilidade visual nun 42 por cento, e unha silueta independente mantén o personaxe recoñecible en todos os medios. As animacións guían aos usuarios a través de tarefas como o canxe de cupóns e o seguimento de rutas. O personaxe foi refinado a través de trinta roldas de iteración de formas e probado con máis de cen usuarios en cidades chinesas.

O Recoñecemento

Sobre o A' Design Award de Bronce

Piggy Express Deseño de Personaxe de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Piggy Express Deseño de Personaxe de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Piggy Express Deseño de Personaxe de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensións e Embalaxe: The sizes depend of the media where it is applied
Etiquetas: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Tecnoloxía de Produción: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Reto de Deseño: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Investigación: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspiración: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Duración do Proxecto: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Fluxo de Operacións: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Membros do Equipo: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Créditos das Imaxes: Piggy Express