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Taneya Club Harie Tenda de venda polo miúdo de Uds Ltd.

O deseño Taneya Club Harie Tenda de venda polo miúdo de Uds Ltd. é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.


PrataInteriorismo· 2026

Taneya Club Harie Tenda de venda polo miúdo

de Uds Ltd.

Cliente: UDS Ltd.

Gañador do A' Design Award de Prata na Categoría Interiorismo

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O Deseño

Sobre Taneya Club Harie Tenda de venda polo miúdo

Taneya Club Harie é unha tenda de venda polo miúdo situada dentro dun gran almacén en Kusatsu, Shiga, Xapón. A tenda reúne nun mesmo espazo a marca tradicional xaponesa de confeitería Taneya e a marca de pastelería occidental Club Harie. O deseño segue un concepto único de estratos, expresando capas de tempo. Os teitos e o mobiliario fórmanse mediante a superposición de paneis de madeira cortados con precisión e desprazados por milímetros. A madeira maciza de castiñeiro e a laca distinguen o lado de Taneya, mentres que o contrachapado laminado claro distingue o lado de Club Harie. As curvas fluídas guían os visitantes cara ao interior da tenda e alivian a conxestión.

O Recoñecemento

Sobre o A' Design Award de Prata

Taneya Club Harie Tenda de venda polo miúdo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Taneya Club Harie Tenda de venda polo miúdo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Taneya Club Harie Tenda de venda polo miúdo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
This is the design project for the Taneya Club Harie store at the Kintetsu Kusatsu department store. The uniqueness of this design lies in its function not merely as a commercial space, but as an art installation that tells the brand's philosophy. Under the single, powerful concept of "strata," it seamlessly connects the contrasting worlds of "tradition" and "innovation," inviting visitors into an immersive brand experience. In a department store environment lined with homogenous stores, it creates overwhelming originality and a memorable experiential value.
Dimensións e Embalaxe
Total Floor Area: 285.28sqm
Etiquetas
RetailDesign, InteriorDesign, Conceptual, WoodInterior, Patisserie, FlagshipStore, Tradition, Innovation, Sustainability
Tecnoloxía de Produción
This organic and complex form was realized by drawing all curved surfaces with millimeter precision and making repeated adjustments. The unique texture of the ceilings and fixtures is created by layering precisely cut wooden panels, shifting them by millimeters. For materials, solid chestnut wood and lacquer were used for the Taneya side, while light laminated plywood was used for the Club Harie side to accentuate their respective identities.
Reto de Deseño
The greatest challenge was to harmonize the two conflicting brand identities of "tradition" and "innovation" within a single space while enhancing the appeal of both. Another significant technical challenge was realizing the massive and complex organic form with extremely high precision under budget and time constraints. To overcome this, we achieved it by meticulously drawing all complex curved surfaces with millimeter accuracy and collaborating closely with the constructor.
Investigación
This is a design research project aimed at creating new brand value and improving operational efficiency within a department store environment. First, we analyzed the history and philosophy of "Taneya" and "Club Harie" to extract the essence of the brands. Next, we identified the lack of memorable experiences and inefficient customer flow in typical commercial spaces as key issues. As a result, we developed the "strata" concept, where form and function are inextricably linked, successfully enhancing customer circulation while optimizing staff workflow to create a memorable experience beyond mere convenience.
Inspiración
The starting point was the question of how to express and fuse two distinct identities-traditional Japanese confectionery "Taneya" and innovative Western patisserie "Club Harie"-within a single space. The source of inspiration was the magnificent "strata" created by nature. We aimed to express the brand's accumulated history and its vision for the future throughout the entire space with the poetic concept of the layering of time.
Duración do Proxecto
Timeline: The design was submitted to a competition in 2021. Construction began in April 2023, and the store opened to the public in June 2023.
Location: Inside Kintetsu Department Store, Kusatsu, Shiga, Japan
Fluxo de Operacións
This space interacts with the movement of its visitors. The flowing curves of the fixtures and ceiling, like strata, naturally guide customer flow deep into the store, easing congestion and creating an enjoyable sense of exploration. This allows people to unconsciously explore the worlds of both brands and interact more deeply with them. It provides a more intuitive and comfortable shopping experience than a conventional grid-like store layout.
Membros do Equipo
Designer: Norito Nakahara / UDS Ltd.
Designer: Nodoka Ide / UDS Ltd.
Créditos das Imaxes
Image #1 : Nacasa & Partners, 2023
Optional Image #1 : Nacasa & Partners, 2023
Optional Image #2 : Nacasa & Partners, 2023
Optional Image #3 : Nacasa & Partners, 2023
Optional Image #4 : Nacasa & Partners, 2023
Optional Image #5 : Nacasa & Partners, 2023

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