Wanjin Azalea Promoción de Evento de Marca de New Taipei City Government

O deseño Wanjin Azalea Promoción de Evento de Marca de New Taipei City Government é un estimado gañador do moi prestixioso 2026 A' Design Award de Ferro na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

FerroPublicidade· 2026

Wanjin Azalea Promoción de Evento de Marca

de New Taipei City Government

Cliente: New Taipei City Government

Gañador do A' Design Award de Ferro na Categoría Publicidade

4,675

Gañador de Premio Verificado

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Cores

O Deseño

Sobre Wanjin Azalea Promoción de Evento de Marca

Wanjin Azalea é unha campaña de promoción de evento de marca para un festival de flores de primavera no norte de Taiwán. A edición de 2025, co tema Let's Go Bloom, estendeuse por tres parques en Jinshan e Wanli, abarcando 30 hectáreas con preto de 100.000 plantas. Jinshan acolleu un invernadoiro de arte floral con 22 variedades raras de azalea, grandes instalacións artísticas e un concurso de deseño. Wanli contou cunha ponte floral, un xardín zen e un corredor de flores plantado con 23.000 azaleas. Espectáculos de luz nocturnos, mercados, obradoiros e visitas guiadas apoiaron a agricultura e o turismo locais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Wanjin Azalea Promoción de Evento de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Wanjin Azalea Promoción de Evento de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Wanjin Azalea Promoción de Evento de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Dimensións e Embalaxe: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Etiquetas: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Tecnoloxía de Produción: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Reto de Deseño: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Investigación: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Inspiración: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Duración do Proxecto: The project finished in March 2025 in Taiwan.
Fluxo de Operacións: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Membros do Equipo: New Taipei City Government
Créditos das Imaxes: New Taipei City Government