Orla 55 Identidade de Marca de Jesmynny Morais

O deseño Orla 55 Identidade de Marca de Jesmynny Morais é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

PrataPublicidade· 2026

Orla 55 Identidade de Marca

de Jesmynny Morais

Cliente: Dinamize Empreendimentos

Gañador do A' Design Award de Prata na Categoría Publicidade

19,298

Gañador de Premio Verificado

Verificar o Estado do Premio para #176149

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Orla 55 Identidade de Marca

A marca Orla 55 desenvolveuse en estreita colaboración co estudio de arquitectura, inspirándose no modernismo brasileiro dos anos 50. A súa identidade visual incorpora liñas limpas, equilibrio xeométrico e referencias sutís á época, creando unha conexión clara entre o edificio, a súa linguaxe arquitectónica e a propia marca. Este enfoque unificado garante un deseño cohesionado e atemporal que reflicte tanto a historia como o carácter contemporáneo do proxecto.

O Recoñecemento

Sobre o A' Design Award de Prata

Orla 55 Identidade de Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Orla 55 Identidade de Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Orla 55 Identidade de Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensións e Embalaxe: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Etiquetas: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Tecnoloxía de Produción: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Reto de Deseño: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Investigación: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiración: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Duración do Proxecto: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Fluxo de Operacións: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Créditos das Imaxes: Vídeo: Jesmynny Morais