Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación de Zilong Chen

O deseño Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación de Zilong Chen é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación

de Zilong Chen

Cliente: City University of Macau

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación

Mei Tao Wan é unha identidade visual e un sistema de sinalización e orientación para un parque cultural situado nun sitio cerámico histórico en Foshan, China. O deseño abstrae as liñas estruturais do distrito do Antigo Forno de Nanfeng nun esqueleto xeométrico. Este esqueleto forma unha tipografía personalizada de 26 letras e os números do 0 ao 9, xunto con iconas xeométricas. A sinalización está feita de acrílico de alta transparencia e aceiro inoxidable cun acabado de cobre negro. A iluminación LED integrada na base mantén o texto lexible pola noite. O sistema vincula a historia do lugar coa súa nova función cultural.

O Recoñecemento

Sobre o A' Design Award de Bronce

Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Mei Tao Wan Identidade Visual, Sistema de Sinalización e Orientación satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Dimensións e Embalaxe: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Etiquetas: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Tecnoloxía de Produción: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Reto de Deseño: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Investigación: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspiración: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Duración do Proxecto: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Fluxo de Operacións: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Membros do Equipo: Designer：CHEN ZILONG
Créditos das Imaxes: Image #1-5 : CHEN ZILONG