Taoxichuan Ilustración en Rolo de Yao Wu

O deseño Taoxichuan Ilustración en Rolo de Yao Wu é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2026

Taoxichuan Ilustración en Rolo

de Yao Wu

Cliente: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Taoxichuan Ilustración en Rolo

Taoxichuan é unha ilustración en rolo creada para un distrito de cultura cerámica en Jingdezhen. A ilustración presenta 600 anos de historia da porcelana e o desenvolvemento do distrito nunha composición continua. Un estilo de pintura plana e cores brillantes constrúen un bosque de porcelana fantástico no que se mesturan plantas, porcelana e figuras. Tres personaxes orixinais, o Deus do Forno, o Deus do Viño e o Deus do Mar, aparecen ao longo do percorrido. A obra vectorial está organizada en capas para permitir un recorte flexible e está preparada tanto en CMYK como en RGB. O rolo tamén funciona como un mapa narrativo que guía os visitantes.

O Recoñecemento

Sobre o A' Design Award de Bronce

Taoxichuan Ilustración en Rolo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Taoxichuan Ilustración en Rolo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Taoxichuan Ilustración en Rolo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Dimensións e Embalaxe: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Etiquetas: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Tecnoloxía de Produción: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Reto de Deseño: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Investigación: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Inspiración: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Duración do Proxecto: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Fluxo de Operacións: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
Patentes: /
Membros do Equipo: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Créditos das Imaxes: /