O deseño Mrs T Deseño Corporativo de Julia Hell é un estimado gañador do moi prestixioso 2018 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2018

Mrs T Deseño Corporativo

de Julia Hell

Cliente: Mrs T

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Mrs T Deseño Corporativo

Mrs T é un deseño corporativo para unha manufactura de alimentos finos que utiliza o té como ingrediente en produtos de repostaría e delicatessen. A identidade visual ten un aspecto limpo e elegante, cunha embalaxe maioritariamente branca apoiada por tres cores corporativas. O logotipo actúa como un marco que identifica cada artigo elaborado na manufactura, e aplícase en folla de ouro quente nas tarxetas de visita. As tipografías escollidas evocan etiquetas escritas a man e subliñan o carácter artesanal dos produtos. As bolsas e os frascos de vidro están selados e etiquetados no exterior para protexer o alimento no interior.

O Recoñecemento

Sobre o A' Design Award de Bronce

Mrs T Deseño Corporativo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Mrs T Deseño Corporativo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Mrs T Deseño Corporativo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensións e Embalaxe: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Etiquetas: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Tecnoloxía de Produción: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Reto de Deseño: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Investigación: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiración: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Duración do Proxecto: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Fluxo de Operacións: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Membros do Equipo: Frontend Developer: Jannis Hell
Créditos das Imaxes: All Images: Photographer / Jannis Hell, 2017