Peace and Presence Well-Being Marca de Lisa Winstanley

O deseño Peace and Presence Well-Being Marca de Lisa Winstanley é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

Peace and Presence Well-Being Marca

de Lisa Winstanley

Cliente: Peace & Presence Well-being UK

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre Peace and Presence Well-Being Marca

Peace and Presence Wellbeing É unha empresa de terapia holística con sede no Reino Unido que ofrece servizos como reflexoloxía, masaxe holística e reiki para rexuvenecer o corpo, a mente e o espírito. A linguaxe visual da marca P&PW baséase neste desexo de invocar un estado pacífico, calmante e relaxante inspirado nos recordos nostálxicos da natureza da infancia, especialmente a partir da flora e da fauna que se atopan nas ribeiras dos ríos e das paisaxes boscosas. A paleta de cores inspírase nas características da auga xeorxiana tanto nos seus estados orixinais como oxidados, aproveitando de novo a nostalxia de tempos pasados.

O Recoñecemento

Sobre o A' Design Award de Prata

Peace and Presence Well-Being Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Peace and Presence Well-Being Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Peace and Presence Well-Being Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensións e Embalaxe: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Etiquetas: branding, visual identity, logo, stationery, packaging, merchandise
Tecnoloxía de Produción: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Reto de Deseño: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Investigación: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiración: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Duración do Proxecto: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Fluxo de Operacións: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.