Qwerty Elemental As Bolsas de Patrizia Donà

O deseño Qwerty Elemental As Bolsas de Patrizia Donà é un estimado gañador do moi prestixioso 2020 A' Design Award de Platino na Categoría de Competición Deseño de Accesorios de Moda e Viaxe.

PlatinoAccesorio· 2020

Qwerty Elemental As Bolsas

de Patrizia Donà

Cliente: Donà

Gañador do A' Design Award de Platino na Categoría Accesorio

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Cores

O Deseño

Sobre Qwerty Elemental As Bolsas

Do mesmo xeito que a evolución do deseño das máquinas de escribir mostra a transformación dunha forma visual altamente complexa a unha forma xeométrica simple e limpia, Qwerty-elemental é a realización de forza, simetría e sinxeleza. As pezas de aceiro construtivo feitas por diversos artesáns son unha característica visual distintiva do produto, o que lle proporciona á bolsa un aspecto arquitectónico. A peculiaridade esencial da bolsa son dúas claves de máquina de escribir que son fabricadas e fabricadas por ela mesma.

O Recoñecemento

Sobre o A' Design Award de Platino

Qwerty Elemental As Bolsas gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Qwerty Elemental As Bolsas exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Qwerty Elemental As Bolsas é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimensións e Embalaxe: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Etiquetas: Typewriter bags, Qwerty bag
Tecnoloxía de Produción: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Reto de Deseño: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Investigación: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiración: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Duración do Proxecto: 2018-2020, Zagreb-Venezia-Vicenza
Fluxo de Operacións: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Membros do Equipo: Patrizia Donà
Créditos das Imaxes: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019