The Mix Land Tenda de roupa urbana (Streetwear) de Yuan Lijun

O deseño The Mix Land Tenda de roupa urbana (Streetwear) de Yuan Lijun é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

BronceInteriorismo· 2020

The Mix Land Tenda de roupa urbana (Streetwear)

de Yuan Lijun

Cliente: Xianxiang Design

Gañador do A' Design Award de Bronce na Categoría Interiorismo

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O Deseño

Sobre The Mix Land Tenda de roupa urbana (Streetwear)

O Mix Land é unha tenda de streetwear en Hangzhou, China. O concepto de deseño parte da imaxe dun laboratorio e aplica a cultura urbana á exposición interior. Tres instalacións artísticas dinámicas, denominadas extracción de enerxía, condensación e mesa de descomposición, combinan son, visión e tacto para crear unha experiencia interactiva. O azul néon altamente saturado, as portas e xanelas coloridas e as pantallas dixitais conforman os principais acentos visuais. As instalacións expositivas pódense reorganizar dentro do espazo aberto, de xeito que a tenda se adapta tanto a necesidades comerciais como experienciais.

O Recoñecemento

Sobre o A' Design Award de Bronce

The Mix Land Tenda de roupa urbana (Streetwear) gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que The Mix Land Tenda de roupa urbana (Streetwear) sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. The Mix Land Tenda de roupa urbana (Streetwear) satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Etiquetas: street culture,art installations,interactive experience,retail,interior design
Tecnoloxía de Produción: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Reto de Deseño: From the perspective of street culture to consider traditional design
Investigación: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiración: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Duración do Proxecto: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Fluxo de Operacións: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Membros do Equipo: Designer: Yuan Lijun
Créditos das Imaxes: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019