Dengo 80g Chocolate Pehẽngue Brazil & Murgel Design Studio omba'apóva

Dengo 80g Chocolate Pehẽngue Brazil & Murgel Design Studio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Tembi'u Arte Jejapo Ñeha'ã Categoría-pe.

ItajuTembi'u Arte· 2020

Dengo 80g Chocolate Pehẽngue

Brazil & Murgel Design Studio -gua

Mba'eporuhára: Dengo Chocolates

A' Design Award Itaju Rembiporuarã Tembi'u Arte Categoría-pe

135,341

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #102969 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dengo 80g Chocolate Pehẽngue Rehegua

Dengo 80g ha'e peteĩ chocolate pehẽngue ojejapo va'ekue Dengo Chocolates peg̃uarã. Iñeforma escultura oje'apoháicha ohechauka ka'aguy Atlántica Bahia, Brasil-gua mba'ekuéra, oñemono'õháme cacao, ha'eháicha hogue piru, hogue rovyũ ha ha'ỹikuéra. Umi hu'ũ karẽva ombojoaju línea mokõi ha mbohapy dimensión-pe g̃uarã, upéicha pe acabado overapáva omomimbi tesape pe pehẽngue tuichakue jave. Pe pehẽngue ojejapo molde policarbonato-pe, ojejapóva plantilla alumínio CNC-pe oñemba'apo va'ekuégui, oñongatúva umi línea po'i ha karẽ. Pe anambusukue iñambuéva ome'ẽ peteĩ tyapu hatã porã oñemopẽ jave pe pehẽngue.

Jeguerohory

A' Design Award Itaju Rehegua

Dengo 80g Chocolate Pehẽngue ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Dengo 80g Chocolate Pehẽngue ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Dengo 80g Chocolate Pehẽngue omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Tuichakue ha Ñemyenyhẽ: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Ñe'ẽ Rape: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Ñeapopy Tecnología: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Diseño Jepy'apy: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Ñesẽheka: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiración: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Proyecto Ára Tuichakue: The project took place in Sao Paulo, between May and October 2018.
Mba'apo Rape: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patente-kuéra: n/a
Aty Rembiguái: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Ta'ãnga Mba'eñemoneĩ: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato