Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua Meng Chih Chiang omba'apóva

Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua Meng Chih Chiang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

PlátaÑemomarandu· 2020

Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua

Meng Chih Chiang -gua

Mba'eporuhára: Taiwan Tourism Bureau, Singapore Office

A' Design Award Pláta Rembiporuarã Ñemomarandu Categoría-pe

33,205

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #103746 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua Rehegua

Taiwan Táva'i Jeguata ha'e peteĩ turísmo ñemuha rembiapo ojejapóva omomba'eguasu hag̃ua Taiwan táva'i kuéra. Ko rembiapo oiporu ómnibus Singapúrpe ogueraháva peteĩ mba'e mbohapy jeýva ojejapóva Taiwan óga ymaguare rehegua. Peteĩ techa mbyju'i ruguái ojoguáva, upepegua tekopeguáva óga apo rehe, oñemoĩ opa ómnibus ru'ãme. Ita jegua yvoty ra'ãngáva reheve omo'ã ijyvyguýpe. Mokõive ha'e ta'ãnga jekuaapyre Taiwan táva ymaguare rehegua. Peteĩ mbyju'i raity ojejapóva, ymaite guive ojehecháva mba'e reta ha teko porã ra'ãngárõ, omohu'ã ko tembiaporã.

Jeguerohory

A' Design Award Pláta Rehegua

Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Taiwan Small Town Ramble Ñemuha Ñemondýi Turísmo rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Tuichakue ha Ñemyenyhẽ: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Ñe'ẽ Rape: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Ñeapopy Tecnología: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Diseño Jepy'apy: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Ñesẽheka: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Inspiración: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Proyecto Ára Tuichakue: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Mba'apo Rape: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Aty Rembiguái: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng