Atelier Intimo Flagship Tenda Ñemuha O and O Studio Ltd omba'apóva

Atelier Intimo Flagship Tenda Ñemuha O and O Studio Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

PlátaOgapype· 2021

Atelier Intimo Flagship Tenda Ñemuha

O and O Studio Ltd -gua

Mba'eporuhára: O&O Studio

A' Design Award Pláta Rembiporuarã Ogapype Categoría-pe

36,739

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #110753 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Atelier Intimo Flagship Tenda Ñemuha Rehegua

Ñande yvy ára oñembyai peteĩ virus noñeikuaáiva mbaꞌeve 2020 jave. Atelier Intimo peteĩha Tenda Tuichavéva omoheñóiva O ha O Studio oñemombaꞌapo Yvy Ñotỹva Ñemyatyrõ remimoꞌã rupive, ohechaukáva tekoha resãi mbaꞌekuaa omeꞌẽva yvypórape temiande pyahu. Oñemohenda peteĩ tenda tuichakue iporavéva omoneĩva oúvape ohenduka ha oñemombaꞌapo upe ára ha tendápe, ha avei oñemohenda hetaichagua arte instalación ohechauka porã hag̃ua marca temimoꞌã añetéva. Ko Tenda Tuichavéva ndahaꞌéi peteĩ tenda ñemuha sapyꞌaite, haꞌe Atelier Intimo rendaite ojehechauka hag̃ua.

Jeguerohory

A' Design Award Pláta Rehegua

Atelier Intimo Flagship Tenda Ñemuha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Atelier Intimo Flagship Tenda Ñemuha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Atelier Intimo Flagship Tenda Ñemuha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Tuichakue ha Ñemyenyhẽ: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Ñe'ẽ Rape: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Ñeapopy Tecnología: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Diseño Jepy'apy: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Ñesẽheka: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiración: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Proyecto Ára Tuichakue: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Mba'apo Rape: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Aty Rembiguái: Suzanne Li
Eric Chan
Katt Chung Yap
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo