Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu Dennis Furniss omba'apóva

Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu Dennis Furniss omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

ItajuÑemomarandu· 2021

Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu

Dennis Furniss -gua

Mba'eporuhára: Doritos

A' Design Award Itaju Rembiporuarã Ñemomarandu Categoría-pe

98,262

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #122993 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu Rehegua

Peteĩ Ñehetũ, Peteĩ Mba'e'ẽme'ẽ ha'e peteĩ ñemurãhai digital rehegua ñemomarandu ojejapova'ekue Doritos-pe g̃uarã oipytyvõ hag̃ua LGBTQ aty guasu. Ko ñemomarandu ohenói yvypórape omoherakuã hag̃ua ta'anga ohechaukáva ohetũha iñangirũ, hogayguakuéra ha hembiayhukuérape. Peteĩteĩ ñehetũ oñemoherakuãva'ekue ojejapo chugui peteĩ pirapire me'ẽ upe aty guasúpe g̃uarã. Ko ñemomarandu ojegueraha televisión rupive, red social rupive, canal online rupive ha tembiapo oguerekóva marca réra rupive. Oñemomýi mokõi jasy pukukue México ha Brasil-pe ha ohupyty ñembohovái oútava yvy tuichakue javeve. Hembipota ha'e ojoaju hag̃ua yvypórape peteĩ ára ojejeíva ojuehegui aja.

Jeguerohory

A' Design Award Itaju Rehegua

Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Doritos One Kiss One Donation Ñemurãhai Digital rehegua Ñemomarandu omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Tuichakue ha Ñemyenyhẽ: Does not apply
Ñe'ẽ Rape: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Ñeapopy Tecnología: We leveraged a marketing mix of TV, social media, online, branded activations.
Diseño Jepy'apy: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Ñesẽheka: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspiración: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Proyecto Ára Tuichakue: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Mba'apo Rape: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Aty Rembiguái: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Ta'ãnga Mba'eñemoneĩ: All images are property of PepsiCo International