Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã Tekio Collective Intelligence Agency omba'apóva

Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã Tekio Collective Intelligence Agency omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Mba'aporã Jejapo Ñeha'ã Categoría-pe.

BrónseMba'aporã· 2021

Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã

Tekio Collective Intelligence Agency -gua

Mba'eporuhára: Tekio

A' Design Award Brónse Rembiporuarã Mba'aporã Categoría-pe

97,296

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123234 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã Rehegua

Welfare Is Gold ha'e peteĩ estrategia ñemomarã ñeñangarekorã ojejapova'ekue peteĩ grupo mineria guasu Méxicope guarã. Ko estrategia omoirũ Comisiones de Bienestar peteĩteĩ unidad-pe, peteĩ protocolo ñeñangareko, peteĩ programa ñemongeta atyeterei ha peteĩ aplicación web ojapóva peteĩ protocolo ojeporavopyre peteĩteĩ empresa contratista-pe guarã. Umi material impreso ha digital oguereko infografías, posters, videos animados mbykymi, historietas ha memes. Ko protocolo ojejapo oñondivepa umi trabajador local ndive ha ojeconfirma umi unidad mineria rupive. Pe jeruréva ha'e peteĩ tembiapo ambiente ijehe'ỹva ñemomarã.

Jeguerohory

A' Design Award Brónse Rehegua

Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Welfare Is Gold Estrategia Ñemomarã Ñeñangarekorã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Tuichakue ha Ñemyenyhẽ: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Ñe'ẽ Rape: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Ñeapopy Tecnología: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Diseño Jepy'apy: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Ñesẽheka: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Inspiración: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Proyecto Ára Tuichakue: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Mba'apo Rape: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Aty Rembiguái: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Ta'ãnga Mba'eñemoneĩ: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021