Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store) Rich Honour International Designs Co., Ltd omba'apóva

Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store) Rich Honour International Designs Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

BrónseOgapype· 2022

Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store)

Rich Honour International Designs Co., Ltd -gua

A' Design Award Brónse Rembiporuarã Ogapype Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137142 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store) Rehegua

ACG Galaxy Command HQ ha'e peteĩ óga guasu ñemuha (flagship retail store) oĩva Taipei, Taiwan-pe, ojagarrava 232 metro cuadrado peteĩha pisove peteĩ shopping mall-pe. Ko óga ohechauka anime, comic ha game rehegua mba'e repykue peteĩ ñemohenda ñemombe'u rupive, ndaha'éi marca rupive. Umi kuimba'e ha kuña oikéva ohasa 5 tenda rupi: peteĩ lobby oĩháme ehendauka temimoi (exhibitions), peteĩ recepción omoirũva umi cliente-pe, peteĩ "armament centre" oĩháva umi accesorio de personaje, pe Muse Room ojeporúva mombyry ñemoambue haguã, ha peteĩ tenda okuapy oñemohendáva ojoguáva peteĩ tuichaite tunel-pe ombojoja hag̃ua táva ojehecháva ta'ãnga rupi. Umi manga rehegua ta'ãnga, umi materiale ojehechaukáva ta'ãnga (reflective materials) ha umi sa'y mbareteva ohechauka heta yvy oñondivepa oĩha peteĩnte hendápe.

Jeguerohory

A' Design Award Brónse Rehegua

Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Galaxy Command HQ of ACG Óga Guasu Ñemuha (Flagship Store) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Tuichakue ha Ñemyenyhẽ: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Ñe'ẽ Rape: ACG, MAG, E-Muse
Ñeapopy Tecnología: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Diseño Jepy'apy: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Ñesẽheka: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiración: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Proyecto Ára Tuichakue: Oct.2020~May.2021 in Taipei, Taiwan.
Mba'apo Rape: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Aty Rembiguái: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee