Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai DB and B Pte Ltd omba'apóva

Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai DB and B Pte Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

PlátaOgapype· 2022

Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai

DB and B Pte Ltd -gua

Mba'eporuhára: DB&B Pte Ltd

A' Design Award Pláta Rembiporuarã Ogapype Categoría-pe

17,022

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137777 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai Rehegua

Amplifying Identity haʼe peteĩ oficina ryepy jehai oĩva Asia Square-pe, Singapur-pe. Ko tembiapoha oñemyasãi mbohapy piso rehe ha oguereko 9.300 metros cuadrados hetakuepa. Cincuenta oñondivepegua tembiapohaʼã ha cinco aty guasu ryepy tuicháva oñemboja opa piso rehe, oipytyvõ hag̃ua tembiapo ipya'e ha oñombojoajúva. Environmental graphics apopyre oñemoĩ tapepekuéra ha tápia rehe, ohechauka hag̃ua kompañia reko, sãmbyhy rembiapoukapy ha imombeʼupy. Alfombra ojejapóva mba'e ikatupyrýgui, tinta ivaipotypýva compuesto orgánico volátil ha tesape oñemohendáva ojeporu ojeʼoko hag̃ua tekove renda rehe oguahẽva.

Jeguerohory

A' Design Award Pláta Rehegua

Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Amplifying Identity Amplifying Identity: Oficina Ryepy Jehai ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Tuichakue ha Ñemyenyhẽ: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Ñe'ẽ Rape: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Ñeapopy Tecnología: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Diseño Jepy'apy: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Ñesẽheka: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiración: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Proyecto Ára Tuichakue: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Aty Rembiguái: Ricardo Celis
Victor Wong
Ta'ãnga Mba'eñemoneĩ: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/