Craftal Servisio Suscripción Tembi'urã Guigua Culture Generation Japan omba'apóva

Craftal Servisio Suscripción Tembi'urã Guigua Culture Generation Japan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Tekove Reko Ymaguare Jejapo Ñeha'ã Categoría-pe.

BrónseTekove Reko Ymaguare· 2022

Craftal Servisio Suscripción Tembi'urã Guigua

Culture Generation Japan -gua

Mba'eporuhára: Craftal

A' Design Award Brónse Rembiporuarã Tekove Reko Ymaguare Categoría-pe

17,758

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #139328 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Craftal Servisio Suscripción Tembi'urã Guigua Rehegua

Craftal ha'e peteĩ servisio suscripción omeĩva tembi'urã guigua japón-pegua umi apopyrenda ha ogaguakuérape g̃uarã. Umi puruhára oiporavo mbohapypa (30) mba'e peteĩ tenda ha'e jehecha g̃uarãgui térã peteĩ katálogo online-gui, ha peteĩ curator ikatu oipytyvõ upe jeporavohápe. Upe tembi'urã guigua ojeguerahauka upéi g̃uarã peteĩ tiempo de prueba mbohapy jasy pukukue. Upe mbohapy jasy pasa rire, umi mba'e ikatu ojekambia térã ojejevy. Umi mba'e ojejevýva ohupity peteĩ maintenance peteĩ distribución mbo'ehaópe, upéi ojeguerahauka jey ambue puruhárape. Ko servisio omoĩ jotýi umi apopyre ha umi tapicha oiporúva hembiapokue, upéicha rupi umi jehecharã ha'éva enterove voi ikatu ombohape pe desarrollo de umi apopyre.

Jeguerohory

A' Design Award Brónse Rehegua

Craftal Servisio Suscripción Tembi'urã Guigua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Craftal Servisio Suscripción Tembi'urã Guigua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Craftal Servisio Suscripción Tembi'urã Guigua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Tuichakue ha Ñemyenyhẽ: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Ñe'ẽ Rape: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Ñeapopy Tecnología: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Diseño Jepy'apy: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Ñesẽheka: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Inspiración: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Proyecto Ára Tuichakue: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Mba'apo Rape: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Aty Rembiguái: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi