Portal Beoplay Campaña Publicitaria Kutuko Studio omba'apóva

Portal Beoplay Campaña Publicitaria Kutuko Studio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Platino pegua Ta'ãngamiméva Jejapo Ñeha'ã Categoría-pe.

PlatinoTa'ãngamiméva· 2023

Portal Beoplay Campaña Publicitaria

Kutuko Studio -gua

Mba'eporuhára: Kutuko Studio SL

A' Design Award Platino Rembiporuarã Ta'ãngamiméva Categoría-pe

2,488,529

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #144874 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Portal Beoplay Campaña Publicitaria Rehegua

Ha'e peteĩ campaña oñemombe'úva auricular Beoplay Portal rehegua. Umi streamer omoherakuã producción ikatu hag̃ua viral. Ñe'ẽmondo 'Mba'epu omoheñóiva ne mundo' rupive, tekotevẽkuri omoheñói 5 escenario oñe'ẽva umi categoría industria videojuego pegua. Orekóvo impacto visual tuichaiterei, experiencia oñemboguejy peteĩ competencia-pe ojeheka hag̃ua mba'e fetiche oñemikuaa káda fotograma-pe. Equipo oñembohovái diseño heta escenario-pe oĩhápe protagonista ha'e producto ha experiencia ojeporúvo.

Jeguerohory

A' Design Award Platino Rehegua

Portal Beoplay Campaña Publicitaria ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Portal Beoplay Campaña Publicitaria ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Portal Beoplay Campaña Publicitaria ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Tuichakue ha Ñemyenyhẽ: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Ñe'ẽ Rape: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ñeapopy Tecnología: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Diseño Jepy'apy: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Ñesẽheka: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiración: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Proyecto Ára Tuichakue: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Mba'apo Rape: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patente-kuéra: Kutuko Studio SL
Aty Rembiguái: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Ta'ãnga Mba'eñemoneĩ: Boutique Visual Kutuko Studio, Beoplay Portal, 2022