Chaos Pogo Marca Rerekua Mba'e Xudong Zhang and Hao Tan omba'apóva

Chaos Pogo Marca Rerekua Mba'e Xudong Zhang and Hao Tan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

FieroÑemomarandu· 2023

Chaos Pogo Marca Rerekua Mba'e

Xudong Zhang and Hao Tan -gua

Mba'eporuhára: Chaos Pogo

A' Design Award Fiero Rembiporuarã Ñemomarandu Categoría-pe

16,646

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #147863 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Chaos Pogo Marca Rerekua Mba'e Rehegua

Wow ha'e peteĩ marca rerekua mba'e ojejapova'ekue Chaos Pogo peguarã, peteĩ pub marca ojeavri va'e oñemomba'eguasúva mitãrusukuérape g̃uarã. Ko rerekua mba'e ojejapo peteĩ ka'i rehegua "honey badger" ari, peteĩ mymba ojehecháva mba'e rehegua tesãi, mitãrusukue ha py'aguasu. Peteĩ akã peteĩcha morotĩ ãva reheve, po pusu haimbe ha ruguái oñemboheséva ombohovái pe personaje ojekuaa porãve hag̃ua. Tesa mbaretépe ha pupila pytãngy reheve, oñemoĩve peteĩ tesarái mba'e. Ko techapyrã ipy'aguasúva ombohovái pe marca rekove ha teko. Umi ta'anga oguerúva ko rerekua mba'e avei ojeporu marca mba'ekuérape, omombarete hag̃ua pe joaju umi tembiapohára ha marca apytépe.

Jeguerohory

A' Design Award Fiero Rehegua

Chaos Pogo Marca Rerekua Mba'e ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Chaos Pogo Marca Rerekua Mba'e ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Chaos Pogo Marca Rerekua Mba'e oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Ñe'ẽ Rape: Pub IP, Brand Image, Mascot, WOW, Youth
Ñeapopy Tecnología: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Diseño Jepy'apy: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Ñesẽheka: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiración: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Proyecto Ára Tuichakue: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Mba'apo Rape: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Aty Rembiguái: Xudong Zhang and Hao Tan