Sogno Jewelry Design Sistema de Identidad Marca Named Co. Creative Agency omba'apóva

Sogno Jewelry Design Sistema de Identidad Marca Named Co. Creative Agency omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

BrónseÑemomarandu· 2023

Sogno Jewelry Design Sistema de Identidad Marca

Named Co. Creative Agency -gua

Mba'eporuhára: Sogno

A' Design Award Brónse Rembiporuarã Ñemomarandu Categoría-pe

31,616

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #151075 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Sogno Jewelry Design Sistema de Identidad Marca Rehegua

Sogno Jewelry Design ha'e peteĩ sistema de identidad marca ojejapova'ekue peteĩ marca joyaguigua peguarã. Pe logo osẽ plánta rechaguigua, oguereko peteĩ curva ombojoja hag̃ua peteĩ yvyra rakãre ha detalle kuéra ojehekýi hogue kuéragui, oñemoĩva peteĩ tipografía serif ári. Pe yvyra igos ojeporu principal motivo ramo. Peteĩ círculo ha'e elemento clave, ohechauka peteĩ ring-pe ha pe conexión mokõi tapicha apytépe. Pe identidad ojeaplika ilustración kuérape, colór kuérape, señalización, shopping bag kuéra, pe tienda interior-pe ha pe pedido apopyre kuérape. Pe caja ring circular oñeabrí peteĩ flor okakuaáva ojoguáicha, ha 50 prototipo ojehesa'ỹijo.

Jeguerohory

A' Design Award Brónse Rehegua

Sogno Jewelry Design Sistema de Identidad Marca ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Sogno Jewelry Design Sistema de Identidad Marca ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Sogno Jewelry Design Sistema de Identidad Marca ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Ñe'ẽ Rape: Jewelry, Brand, Package, Identity, Symbol
Diseño Jepy'apy: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Ñesẽheka: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiración: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Proyecto Ára Tuichakue: The project started in October 2020 in Seoul, and finished in March 2021.
Mba'apo Rape: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Emoñe'ẽ Marandu Myasãi

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