Catvas Mbarakaja Ñakysẽ Rupa Livelyhood Ltd. omba'apóva

Catvas Mbarakaja Ñakysẽ Rupa Livelyhood Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Fiero pegua Mymba Ryru Ñeñangareko Jejapo Ñeha'ã Categoría-pe.

FieroMymba Ryru Ñeñangareko· 2024

Catvas Mbarakaja Ñakysẽ Rupa

Livelyhood Ltd. -gua

Mba'eporuhára: Livelyhood

A' Design Award Fiero Rembiporuarã Mymba Ryru Ñeñangareko Categoría-pe

33,791

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159966 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Catvas Mbarakaja Ñakysẽ Rupa Rehegua

Catvas ha'e peteĩ producto mymbaygua pyahu omoambuéva ñakysẽ teko myakãhagui peteĩ proceso creativo-pe. Ome'ẽ yvyporakuérape ha mbarakajakuérape omoheñói oñondive haguã itenda oikóvape. Pe ao mokõi capa oñemoheñóipyre ohechaukáta sa'i sa'íme peteĩ efecto ta'ãnga ijojaha'ỹva mbarakaja oñakysẽ aja. Umi ao panel moambuepyre ndaha'éima ojejuka monda añoite ha katu oiko mandu'arã ramo oñeñongatu ha oñembohyapu haguã mbarakaja tape ikovépe hendaitépe.

Jeguerohory

A' Design Award Fiero Rehegua

Catvas Mbarakaja Ñakysẽ Rupa ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Catvas Mbarakaja Ñakysẽ Rupa ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Catvas Mbarakaja Ñakysẽ Rupa oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Tuichakue ha Ñemyenyhẽ: 300 mm x 430 mm x 370 mm
Ñe'ẽ Rape: Cat Painting, Pet Product, Co-creation Across Species
Ñeapopy Tecnología: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Ñesẽheka: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiración: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Proyecto Ára Tuichakue: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Mba'apo Rape: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Aty Rembiguái: Mingye Wang
Xuyang Zhang
Xiaofang Li