TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã Digital Panorama omba'apóva

TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã Digital Panorama omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Itaju pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

ItajuÑemomarandu· 2025

TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã

Digital Panorama -gua

Mba'eporuhára: FIAT Turkiye

A' Design Award Itaju Rembiporuarã Ñemomarandu Categoría-pe

93,512

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #166839 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã Rehegua

TopolinoWorld ha'e peteĩ kampáña visual ojejapóva computadora rupive, ojejapo va'ekue Fiat Topolino oñemoguahẽ haguã tetãme. Ko kampáña ohechauka peteĩ ta'anga mýi michĩva aty, ha peteĩteĩva escena ohechauka peteĩ mba'e iporãva pe mba'yrumýigui, ikatuháicha oñemyenyhẽ jey energía, ikatupyry, michĩ ha oñangareko arapýre. Umi escena michĩva ojejapo ojoguávo mitã ñembosarairã rendápe, upéicha umi mba'e iporãva opyta vy'arã ha ndahasýi oñentende haguã. Pe ñembosako'i ojepuru procedural modeling, renderizado tiempo real-pe, ray tracing ha peteĩ simulación 1:10 escala-pe 4K resolución reheve.

Jeguerohory

A' Design Award Itaju Rehegua

TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. TopolinoWorld Ñemoherakuã Kampáña Producto Pyahu Ñemoguahẽrã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
Tuichakue ha Ñemyenyhẽ: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
Ñe'ẽ Rape: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
Ñeapopy Tecnología: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
Diseño Jepy'apy: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
Ñesẽheka: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
Inspiración: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
Proyecto Ára Tuichakue: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
Mba'apo Rape: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
Aty Rembiguái: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul