Potamya Envase Ñemohenda Ebru Sile Goksel and Ipek Eris Ugurlu omba'apóva

Potamya Envase Ñemohenda Ebru Sile Goksel and Ipek Eris Ugurlu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Iporãva Tenonderãme guarã Mba'epyru Jejapo Ñeha'ã Categoría-pe.

BrónseIporãva Tenonderãme guarã Mba'epyru· 2025

Potamya Envase Ñemohenda

Ebru Sile Goksel and Ipek Eris Ugurlu -gua

Mba'eporuhára: Studio Born

A' Design Award Brónse Rembiporuarã Iporãva Tenonderãme guarã Mba'epyru Categoría-pe

34,122

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #168467 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Potamya Envase Ñemohenda Rehegua

Potamya oguereko hi'y ymaguare Mesopotamia tekohápe, kokue rembiapo ñepyrũhápe, ha oñembojoaju hũ tembiasakuére oipurúramo ko'ág̃agua tekove porã. Peteĩ marca natural ha orgánico ramo, ome'ẽ tallarĩ kumanda guive 100% gluten'ỹva ha vegano, innovación tekove porã ha ndahasýiva ojeporukuaa hag̃ua. Peteĩ sistema pyahu ojemedi hag̃ua oñemogue omboguejy ñemono, omoambuévo tapa yvategua peteĩ vaso medidor oĩmbáva ha ojepurukuaajeyva. Potamya ombojoapy porã ymaguare mba'e ko'ág̃agua reko ndive, oasegura envase práctico, ojepurukuaajeyva ha omboguejyva ñemono.

Jeguerohory

A' Design Award Brónse Rehegua

Potamya Envase Ñemohenda ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Potamya Envase Ñemohenda ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Potamya Envase Ñemohenda ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Tuichakue ha Ñemyenyhẽ: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Ñe'ẽ Rape: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Ñeapopy Tecnología: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Diseño Jepy'apy: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Ñesẽheka: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspiración: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Proyecto Ára Tuichakue: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Mba'apo Rape: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Aty Rembiguái: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Ta'ãnga Mba'eñemoneĩ: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin