Namuh Investment Rebranding Marca Identidad Diseño LMNT Company omba'apóva

Namuh Investment Rebranding Marca Identidad Diseño LMNT Company omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

BrónseÑemomarandu· 2025

Namuh Investment Rebranding Marca Identidad Diseño

LMNT Company -gua

Mba'eporuhára: LMNT Company

A' Design Award Brónse Rembiporuarã Ñemomarandu Categoría-pe

61,793

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #170399 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Namuh Investment Rebranding Marca Identidad Diseño Rehegua

Namuh Investment Rebranding ha'e peteĩ marca identidad diseño ojejapóva peteĩ plataforma inversión-pe, oñemoĩva Millennials ha Gen Z-pe g̃uarã. Ko rebranding oguereko plataforma stock trading-gui tenonde, oho hag̃ua tapicha rekove kakuaa investimento rupive. Peteĩ sistema diseño, ojejapóva okẽ motivo-re, ohechauka tembiapo pyahu rembiapo, ha ojeporu opa customer touchpoints-pe. Ta'anga imaginativa ohechauka investimento peteĩ mba'e intuitivo ha ojeporuvéva. Daily Shift concepto omomýi opa ára pu'aka viru oñembopyahu hag̃ua peteĩ inversión oma'ẽva tenonderãme.

Jeguerohory

A' Design Award Brónse Rehegua

Namuh Investment Rebranding Marca Identidad Diseño ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Namuh Investment Rebranding Marca Identidad Diseño ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Namuh Investment Rebranding Marca Identidad Diseño ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Tuichakue ha Ñemyenyhẽ: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Ñe'ẽ Rape: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Ñeapopy Tecnología: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Diseño Jepy'apy: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Ñesẽheka: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiración: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Proyecto Ára Tuichakue: Seoul, Republic of Korea
Mba'apo Rape: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Aty Rembiguái: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Ta'ãnga Mba'eñemoneĩ: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.