Vitto Mba'e Térã: Tetã Rerarã Atlante Srl omba'apóva

Vitto Mba'e Térã: Tetã Rerarã Atlante Srl omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Pláta pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

PlátaÑemomarandu· 2026

Vitto Mba'e Térã: Tetã Rerarã

Atlante Srl -gua

Mba'eporuhára: Atlante Srl

A' Design Award Pláta Rembiporuarã Ñemomarandu Categoría-pe

16,175

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #178827 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Vitto Mba'e Térã: Tetã Rerarã Rehegua

Vitto ha'e peteĩ tembi'u Italia-gua rerarã ojejapóva tembiapo UK-pe guarã peteĩ techaukaha ko'agagua reheve. Pe ñembosako'i oñembojere hekoitépe umi tape ñande ypykue ha mba'ekuaa yma rehegua oĩva tembi'u Italia-gua rerarãme. Upéva rangue, oiporu sa'y hesakã, ta'anga ojeguerojera vai'ỹva ha jehaipy hesakãva ohechauka haguã mbarete, ñembosarái ha py'aro acũ, ojapóvo peteĩ tekoteĩ ko'agagua ha ikatúva ojeporu ára ha ára.

Jeguerohory

A' Design Award Pláta Rehegua

Vitto Mba'e Térã: Tetã Rerarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Vitto Mba'e Térã: Tetã Rerarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Vitto Mba'e Térã: Tetã Rerarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Ñe'ẽ Rape: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Diseño Jepy'apy: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Ñesẽheka: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiración: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Proyecto Ára Tuichakue: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Mba'apo Rape: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patente-kuéra: Trademark 2023 Atlante Srl