Zona Primary Function: Marandu apopy ha mbaʼyru apesã Cansu Dagbagli Ferreira omba'apóva

Zona Primary Function: Marandu apopy ha mbaʼyru apesã Cansu Dagbagli Ferreira omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Pláta pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

PlátaÑemomarandu· 2026

Zona Primary Function: Marandu apopy ha mbaʼyru apesã

Cansu Dagbagli Ferreira -gua

Mba'eporuhára: Cansu Ferreira

A' Design Award Pláta Rembiporuarã Ñemomarandu Categoría-pe

17,574

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181114 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Zona Primary Function: Marandu apopy ha mbaʼyru apesã Rehegua

Book Text: Zona haʼe Angola pegua hard seltzer ñepyrũ, omoirũva tetãygua mbaʼe teete ange aragua jeporãreka ndive, oguerekóva peteĩ marandu rerakuã oñembopypukúva Huambo ykua ha Okavango ysyry rehe. Ko apopy oñemboja peteĩ ange aragua, mbarete jeporãreka rehe, oiporúva yvaʼa sa peteĩchagua ha taʼanga geometriko-kuéra ombojeroviávo techa. Peteĩ tembiapoite logotipo omoĩ ipype y jeapaʼã kañymby, ohechaukáva tekove yvyte ha ysyrykuéra syry. Ombojoaju rupi sa hesakã porãva peteĩ techaukaha morotĩ, mopotĩva ndive, Zona omeʼẽ peteĩ techa pyahu, omopuʼãva ñeʼã, omombaʼeguasúva iñepyrũ rape pyahu, jeporãreka renondegua resa rupive.

Jeguerohory

A' Design Award Pláta Rehegua

Zona Primary Function: Marandu apopy ha mbaʼyru apesã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Zona Primary Function: Marandu apopy ha mbaʼyru apesã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zona Primary Function: Marandu apopy ha mbaʼyru apesã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Tuichakue ha Ñemyenyhẽ: Aluminium 330 ml drink cans
Ñe'ẽ Rape: drink, alcohol, colorful, cocktail, angola, fruits
Ñeapopy Tecnología: Design printed directly on the cans with Pantone system inks.
Diseño Jepy'apy: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Ñesẽheka: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiración: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Proyecto Ára Tuichakue: 6 months, Angola, USA and France
Mba'apo Rape: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.