Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe Willy Lai and Dave Torres omba'apóva

Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe Willy Lai and Dave Torres omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Celular Jejapo Ñeha'ã Categoría-pe.

PlátaCelular· 2020

Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe

Willy Lai and Dave Torres -gua

Mba'eporuhára: Macy's

A' Design Award Pláta Rembiporuarã Celular Categoría-pe

26,740

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #94021 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe Rehegua

Macy's App ha'e peteĩ tembiporu ñemuha pumbyrýpe oñemoĩ pyahúva 2019-pe Android ha iOS mba'e'okuérape ĝuarã. Ko tembiporu oheja tapichakuérape omma'ẽ ha ojogua ao porã, jeporã ha óga mba'e peteĩ pumbyry térã tablet-gui. Pe ñemohenda ipotĩ ha hasy'ỹ, ha ojagarra tesa reko ao mediakuéra ha teknolohía consumidor mba'e'okuéragui. Umi tembiporu camera-pegua ombopytyvõ scan ha jehepyme'ẽ, ha umi mba'e'ovai apytepegua rekokuéra oheja tapichakuérape ohecha mba'e'okuéra ojogua mboyve. Ko ñemoĩ pyahu oñemboguata heta jehesa'ỹijo tapicha rehegua ha tapicha ñe'ẽmbyko rehe, ha tapicha jeike okakuaave rire pe oñepyrũ.

Jeguerohory

A' Design Award Pláta Rehegua

Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Macy’s App Redesign Tembiapo Añetegua: Tembiporu Ñemuha Pumbyrýpe ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Tuichakue ha Ñemyenyhẽ: We developed native apps for Android and iOS platforms.
Ñe'ẽ Rape: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Ñeapopy Tecnología: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Diseño Jepy'apy: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Ñesẽheka: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiración: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Proyecto Ára Tuichakue: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Mba'apo Rape: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Aty Rembiguái: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Ta'ãnga Mba'eñemoneĩ: Images courtesy of Macys.