Shiny Meadow A2 Kwalbar Madara daga Mengniu Dairy

Zane Shiny Meadow A2 Kwalbar Madara daga Mengniu Dairy mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2020

Shiny Meadow A2 Kwalbar Madara

daga Mengniu Dairy

Abokin Ciniki: China Mengniu Dairy Company Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

28,232

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #101529

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Shiny Meadow A2 Kwalbar Madara

Shiny Meadow A2 kwalba ce da aka ƙera don sabon madara. An yi kwalbar ne da PET mai tsananin ratsawa, wanda ke ba da kamanni irin na gilashi. Siffar ta ginu ne bisa kwalbar madara ta gilashi ta gargajiyar Turai, sannan aka sake zana ta ta hanyar zamani. Wani babban yanki mai haske yana nuna madarar da ke ciki, don haka ana iya ganin kayan kai tsaye. An haɗa wata babbar alamar A2 a tsakiya tare da dala ta abinci mai gina jiki don samar da hoton alamar kasuwanci. Kwalbar tana ɗaukar mililita 720 kuma tana da faɗin diamita mafi girma na milimita 80 da tsawon milimita 238. Ƙirar tana da nufin bayyana sauƙi da tsabta.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Shiny Meadow A2 Kwalbar Madara ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Shiny Meadow A2 Kwalbar Madara ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Shiny Meadow A2 Kwalbar Madara ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Girma da Fakitin: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Kalmomin Alama: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Fasahar Samarwa: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Ƙalubalen Zane: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Bincike: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Wahayi: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Tsawon Lokacin Aikin: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Tsarin Aiki: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Haƙƙoƙin Ƙirƙira: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Mambobin Ƙungiya: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Godiyar Hotuna: .