Solemici Packaging Primary Function: Marufin Kayan Nama daga Dmitry Kultygin

Zane Solemici Packaging Primary Function: Marufin Kayan Nama daga Dmitry Kultygin mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2021

Solemici Packaging Primary Function: Marufin Kayan Nama

daga Dmitry Kultygin

Abokin Ciniki: Dmitry Kultygin

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Game da Solemici Packaging Primary Function: Marufin Kayan Nama

Solemici wani zanen marufi ne na kayan abinci na nama na Italiya kamar salami da prosciutto. Zanen yana kwatanta dandanon kayan da manyan ayyukan zane-zane na zamanin Renaissance. Babban marufin wani kwanon roba ne wanda aka buga masa yanayin marmara. Kan takarda ana yin sa da bugu na offset da kuma bugu na zinariya, wanda ke goyon bayan halin kayan na daraja mai tsada. Kwanon yana da tsayin milimita 225 da faɗin milimita 123. Kalar masu haske da bayanan da suka bambanta suna taimakawa kayan su fito fili a kan shiryayyen shago. Zanen kuma yana nuna girmamawa ga hanyoyin samarwa na gargajiya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Solemici Packaging Primary Function: Marufin Kayan Nama ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Solemici Packaging Primary Function: Marufin Kayan Nama ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Solemici Packaging Primary Function: Marufin Kayan Nama ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Girma da Fakitin: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Kalmomin Alama: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Fasahar Samarwa: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Ƙalubalen Zane: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Bincike: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Wahayi: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Tsawon Lokacin Aikin: The project started in December 2020 in Moscow
Tsarin Aiki: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Mambobin Ƙungiya: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin