Full Moon Talla ta Kafofin Sada Zumunta daga Fabiano Dalmacio

Zane Full Moon Talla ta Kafofin Sada Zumunta daga Fabiano Dalmacio mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Talla.

AzurfaTalla· 2021

Full Moon Talla ta Kafofin Sada Zumunta

daga Fabiano Dalmacio

Abokin Ciniki: Rothco, part of Accenture Interactive

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Talla

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Launuka

Ƙirar

Game da Full Moon Talla ta Kafofin Sada Zumunta

Full Moon talla ce ta kafar sada zumunta da aka ƙirƙira wa Guinness. An buga hoton a cikin ciyarwar Facebook da Instagram da kuma labarai a daren Halloween a shekarar 2020, lokacin da ake ganin wata mai launin shuɗi da ba kasafai ake gani ba a duniya baki ɗaya. An samar da hoton ta hanyar gyara da sarrafa hoto a Adobe Photoshop. An haɗa manyan ma'aunin wata masu ƙuduri sosai, hotunan alama da kuma yadudduka na giya cikin sassa don ƙirƙirar hoto guda ɗaya. Manufar ita ce shiga wata tattaunawa ta duniya tare da sauƙin haɗin gwiwa tsakanin wata da gilashin giya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Full Moon Talla ta Kafofin Sada Zumunta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Full Moon Talla ta Kafofin Sada Zumunta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Full Moon Talla ta Kafofin Sada Zumunta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Girma da Fakitin: Facebook & Instagram feed/stories.
Kalmomin Alama: beer, Guinness, halloween, moon, Ireland
Fasahar Samarwa: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Ƙalubalen Zane: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Bincike: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Wahayi: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Tsawon Lokacin Aikin: The project was developed in October 2020 in Dublin, Ireland.
Tsarin Aiki: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Mambobin Ƙungiya: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire